Webinar The Accuracy Gap

We’re hosting a focused discussion on how affiliate-led growth is changing and why accountability is becoming a core requirement for every performance-driven team.

As affiliate ecosystems mature, the challenge is no longer just about bringing in more traffic. It is about understanding which partners, sources, and campaigns are creating real value, and which ones are adding risk through low-intent users, unclear attribution, or poor traffic quality.

In this webinar, we’ll talk about how to:

Build cleaner accountability across operators, affiliates, and tracking partners
Move from click volume to traffic quality and real user value
Identify low-intent traffic, bonus abuse, and fraud before it affects ROI
Use attribution and behavioral data to understand which partners actually drive growth
Create stronger alignment between acquisition, compliance, and long-term revenue

This session is designed for teams that want to scale affiliate growth with better visibility, cleaner measurement, and fewer blind spots across the funnel.

App Marketers

Learn how to connect acquisition, attribution, user behavior, and retention data to understand which campaigns are actually driving valuable users.

User Acquisition Teams

Explore how to move beyond install volume and optimize campaigns around engagement, ROI, ROAS, ARPU, and long-term app growth for business success.

Performance Marketing Teams

Get practical insights on improving campaign quality, reducing wasted spend, and scaling with clearer performance signals across channels.

Fraud and Risk Teams

Understand how to detect fake clicks, suspicious installs, proxy traffic and other activity that can distort campaign performance.

Mobile Analytics Leaders

See how unified dashboards, real-time reporting, custom events, and behavioral insights can help teams make faster and more reliable growth decisions.

Appgrowth Leaders

Build a stronger view of sustainable growth by aligning measurement, campaign optimization, fraud prevention, and user quality under one operating framework.

Redefine What ‘Quality Traffic’ Is

See how operators and affiliates are moving beyond short-term metrics like FTDs to focus on high-intent, long-term player value and how to measure it.

Align Effective Affiliate Incentives

Explore smarter payout structures and key performance indicator alignment that reward sustainable growth and stronger player engagement.

Fraud Detection and Prevention

Learn how platforms, affiliates and operators can work together to detect fraud early and protect their marketing budgets from poor practices.

Behavioral Analytics and Insights

Discover which behavioral signals can reveal low-intent traffic as noted by experienced leaders who have run thousands of campaigns.

Sustainable Revenue Models

Understand how revenue-share models are adapting to regulated and high-tax European markets, and which campaign setups matter for ROI.

Data Transparency & Collaboration

Hear exactly how better data sharing and platform intelligence were able to strengthen trust and long-term partnerships for the speakers, and how to leverage this yourself.

Combating Bonus Abuse

Learn proven strategies that help in reducing bonus abuse, poor quality incentivized traffic and attribution manipulation.

Scale with Cleaner Data

Gain practical insights on building a measurement framework that supports smarter acquisition, better user quality, and sustainable app revenue.

The Accountability Gap: Why Your Funnel Has Three Owners And No Single Source Of Truth